Segmentation of demand, retail property market

Testing in IMBAS

In developing utilisation concepts and in property repositioning, spatial planning and other areas we have identified a need among our clients for a clearer understanding of different demand groups.

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Method

For the demand segments in the retail property market developed by Fahrländer Partner & CSL Immobilien, all businesses relevant to the Swiss retail property market are classified according to the dimensions «consumption motivation» and «type of business».

Methodological description (in German) Article on the concept (in German)