Segmentation of demand, housing market

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Use the demand segments in the housing market for small-scale analysis of locations as well as for the conception and marketing of apartments.
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Method

 

For the demand segments in the housing markets developed by Fahrländer Partner & sotomo, all households in Switzerland are classified according to the dimensions «social class» and «lifestyle» at the hectare level.

Methodological description (in German) Article on the concept (in German)
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Microdata 100x100 meters
Localities and city districts FPRE locations
Communities Political boundaries
All higher aggregates Political boundaries

Downloads

Diagrams PPTX
1 Rural-traditional PDF
2 Modern worker PDF
3 Transitional-alternative PDF
4 Traditional middle class PDF
5 Liberal middle class PDF
6 Established-alternative PDF
7 Upper middle class PDF
8 Professional elite PDF
9 Urban elite PDF
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Segmentation of demand, housing marketSocial class and lifestyle of Swiss households
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